Privacy policy

These terms are published by Vemco Group A/S, CVR 32 07 62 11, Røde Banke 77, 7000 Fredericia, Denmark.

Data controller

Vemco Group A/S
CVR 32 07 62 11
Røde Banke 77, 7000 Fredericia, Denmark
Email: contact@vemcogroup.com
Phone: +45 76 22 11 46
Web: www.vemcogroup.com

Vemco Group Privacy Policy

Vemco Group’s official Privacy Policy is published at vemcogroup.com/privacy-policy. As stated there: “This privacy notice applies to all business processes in Vemco Group, to all our websites, domains, mobile solutions, cloud services and communities.” It describes the nature, scope and purpose of Vemco Group’s processing of personal data, cookies, the lawful basis for processing, retention periods, your rights as a data subject and how to exercise them.

Data protection under the Online Subscription Terms (v1.29)

For orders of the VEMCO Analytics Solution, the following clauses of the Vemco Group A/S Online Subscription Terms, Version 1.29, 2026 apply. The full terms are on our Terms of Service page.

11. Data Protection (GDPR)

11.1 For the purposes of Regulation (EU) 2016/679 (GDPR), the Customer is the data controller and Vemco is the data processor of any personal data processed in connection with the Service. The parties’ Data Processing Agreement, including the description of processing, security measures and approved sub-processors, is set out in Schedule 4 and forms an integral part of the Agreement.

11.2 The Platform is designed to process anonymised and aggregated data; the sensors do not store images or video recordings. To the extent personal data is processed, it is limited to technical and user-related data such as usernames, contact details, IP addresses, timestamps and system logs.

11.3 Processing takes place in the hosting region determined per Clause 2.2. For EU/EEA Customers, all processing takes place within the EU/EEA (AWS Frankfurt). Any transfer outside the applicable hosting region requires appropriate safeguards, including EU Standard Contractual Clauses where relevant, per Schedule 4.

Hosting & data residency

2.2 Hosting & data residency. The Platform is hosted on redundant infrastructure on Amazon Web Services (AWS). For Customers in the EU/EEA, hosting takes place in the AWS Frankfurt region (Germany). For Customers in countries whose laws require local data residency, Vemco shall host the Customer’s environment in a local AWS region within that country, provided AWS is available there; where no local AWS region is available, the parties shall agree on the nearest compliant region in the Order Confirmation. All Customer Data is stored exclusively within Vemco’s hosting environment, save for digital floorplans under VemMaps, which are hosted by Vemco’s mapping licensor per Clause 3.6.

Customer Data — ownership & portability

9.1 Customer Data is and remains at all times the exclusive property of the Customer. Vemco acquires no rights in Customer Data other than the limited right to host and process it as necessary to provide the Service, support and maintenance, and to comply with law.

9.2 The Customer may export Customer Data at any time during the Term via the Platform’s reporting and export functions and, where subscribed, via API (VemFusion).

9.3 Upon termination, Vemco shall, at the Customer’s choice, return Customer Data in a standard machine-readable format (e.g. CSV) and/or delete it, and shall confirm deletion in writing. Residual copies in backups are deleted in accordance with Vemco’s standard retention cycles. For a period of 60 days after termination, Vemco shall make export functionality available at no additional charge.

9.4 Vemco may use aggregated and anonymised usage data, which does not identify the Customer or any individual, for benchmarking, product improvement and statistics.

Security incidents

12.3 Vemco shall notify the Customer without undue delay of any personal data breach or security incident materially affecting the Customer’s use of the Service, per Schedule 4.

Artificial Intelligence (AI)

13.2 Customer control (opt-in per location). AI-powered features in the Platform are disabled by default and are only enabled at the individual location level upon the Customer’s acceptance. The Customer can toggle AI features on or off per location at any time via the Platform or by request to Vemco.

13.3 No training on Customer Data. Customer Data is not used to train AI models — neither Vemco’s own models nor any third-party models. AI features process Customer Data solely to deliver the requested analysis or advisory output to the Customer.

13.4 Data residency. All Customer Data remains safely stored exclusively within Vemco’s hosting environment (Clause 2.2); the use of AI features does not cause Customer Data to be stored outside that environment.

13.6 AI-capable sensors (extract). Sensor-level AI processes data anonymously on the device; no images or video recordings are stored (Clause 11.2), and Clauses 13.3–13.5 apply equally to sensor-level AI.

Schedule 4 — Data Processing Agreement

The parties’ Data Processing Agreement pursuant to Article 28 GDPR is attached to and forms part of this Agreement, comprising:

  • The Data Processing Agreement (main body): documented instructions, confidentiality, security measures (Art. 32), assistance with data-subject rights and breach notification, audit rights, deletion/return upon termination.
  • Appendix A — Description of Processing (nature, purpose, data categories, data subjects). The solution processes anonymised counting data; no images or video recordings are stored.
  • Appendix B — Security Measures (technical documentation, including the Sensor Data Ingestion and Processing Architecture).
  • Appendix C — Sub-processors. Approved at signature: Amazon Web Services (AWS), Frankfurt, Germany (EU/EEA) — hosting, storage, processing and network services. Changes are notified in advance with a right to object.

All processing takes place within the EU/EEA. Transfers outside the EU/EEA, if any, require EU Standard Contractual Clauses or equivalent safeguards.

Contact

Questions about privacy or data protection: contact@vemcogroup.com · +45 76 22 11 46 · Vemco Group A/S, Røde Banke 77, 7000 Fredericia, Denmark.